Smart Wins

By out smarting our rivals, we get ahead.
By out thinking our competition, we make gains.
By using clever tactics, we bring great business rewards.
Because, smart wins.


View the winners >



CELEBRATING SMART

On Thursday 1st May, businesses, brands and agencies came together to celebrate smart at the An Post Smart Marketing Awards 2014. The Awards Gala Night was where we revealed the work that worked, and the campaigns that were judged to be Ireland’s smartest, took the trophies.

To hear more about what it takes to create the smartest marketing campaigns in the country, join us at our Best of Irish Breakfast in the Westbury Hotel on Thursday 5th June.



Important Dates



THE WINNERS

The An Post Smart Marketing Awards 2014 have been all about showcasing bold thinking, championing customer
insights and celebrating outstanding results. View the winners’ list here.

Industry Impact Awards
Media Strategy Impact Awards
Intelligence Awards
Special Business Awards
Innovation Awards
Cross Category Awards

Industry Impact Awards

Smartest Automotive
Agency Campaign Name Client  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
Publicis D Carculator Renault  
DMCM Fast4ward SEAT Ireland  
Smartest Fundraising / Not For Profit
Agency Campaign Name Client  
Acorn Just a Little Extra Gorta  
  The brutal truth…… Barnardos Ireland  
Smartest Financial Service
Agency Campaign Name Client  
Javelin Direct & Ican Dear 30 year old me Zurich Life Assurance plc  
Dragon Ltd. Because 20% on is 100% off Bank of Ireland  
DMCM The White Sheep of Car Finance Volkswagen Bank  
Smartest FMCG
Agency Campaign Name Client  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
RothcoSocial+ Bring the Talk Home Unilever Ireland  
Smartest Communications / Utilities
Agency Campaign Name Client  
RRD Creative O2 Freedom Telefónica O2 Ireland  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
RMG [DDFH&B Group] Electric Acquisition Campaign Bord Gáis Energy  
Smartest Retail
Agency Campaign Name Client  
RRD Creative O2 Freedom Telefónica O2 Ireland  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
Ignition – integrated ideas people SuperValu Real Rewards "We Believe in Value" Musgrave Retail Partners Ireland – SuperValu  
Smartest Travel, Entertainment, Tourism or Sport
Agency Campaign Name Client  
RMG [DDFH&B Group] The Gathering Ireland 2013 Fáilte Ireland  
Target McConnells GAA – Nothing Beats Being There 2013 GAA  
SPARK Marketing Riverfest 2013 Limerick Communications Office  
Acorn Exclusively Yours Tattersalls Country House  
Smartest International
Agency Campaign Name Client  
In The Company of Huskies Fáilte Ireland – Dublin Now Pilot Project Fáilte Ireland  
Chemistry LowLow International Expansion Kerry Foods  
Smartest B2B
Agency Campaign Name Client  
  Sponsor for a Day Bank of Ireland  
Javelin Direct The Chameleon BT Ireland  
DMCM Will you see the potential? Service Matters  
Smartest B2C
Agency Campaign Name Client  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
Goosebump [DDFH&B Group] Mymilkman.ie Customer Recruitment Campaign Glanbia Consumer Foods  
Ignition – integrated ideas people Snickers Workwear The Gloves are Off! Hultafors Group Ireland – Snickers Workwear  

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Media Strategy Impact Awards

Smartest Direct Mail (Low Volume)
Agency Campaign Name Client  
DMCM Time to Choose! Neopost Ireland  
Horizon Digital Print Horizon Halloween Promotion Horizon Digital Print  
Ignition – integrated ideas people Emergency Cheer-Me Up Choccie! Hultafors Group Ireland – Snickers Workwear  
Smartest Direct Mail (High Volume)
Agency Campaign Name Client  
DMCM The White Sheep of Car Finance Volkswagen Bank  
Acorn Tailored just for you 123.ie  
DMCM We’ve built something very special SEAT Ireland  
Smartest Door Drop
Agency Campaign Name Client  
Acorn Raising the Bar! 123.ie  
RMG [DDFH&B Group] Electric Acquisition Campaign Bord Gáis Energy  
DMCM Meeting in progress/expect a visitor Energia  
Smartest Publication
Agency Campaign Name Client  
Target McConnells IAPI Census Report 2013 Institute of Advertising Practitioners  
Smartest Advertising
Agency Campaign Name Client  
Target McConnells GUINNESSPlus Diageo Ireland  
Javelin Direct & Ican Dear 30 year old me Zurich Life Assurance plc  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
Smartest Email Marketing
Agency Campaign Name Client  
Target McConnells Guinness Storehouse – Ambassador Programme Guinness Storehouse  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
In the Company of Huskies Liberty Links Liberty Insurance  
Smartest Mobile Marketing
Agency Campaign Name Client  
Target McConnells GUINNESSPlus Diageo Ireland  
Starcom / CKSK Coors Light – The Great Rocky Mountain Game Heineken Ireland (Coors Light)  
Smartest Social Media / Viral Marketing
Agency Campaign Name Client  
In the Company of Huskies Arthur Guinness Projects Diageo Ireland  
Javelin Direct The "Mood of the Nation" post November 24 Toyota Ireland  
Chemistry LowLow Adland Gal Kerry Foods  
Smartest Ecommerce
Agency Campaign Name Client  
  If you don’t have a mobile strategy, you don’t have a future strategy! 123.ie  
Mammoth "The Smartest Way to Pay"
Bank of Ireland Credit Cards
Bank of Ireland  
Smartest Website / Platform
Agency Campaign Name Client  
Publicis D Carculator Renault  
Goosebump [DDFH&B Group] Liberty Insurance GAA & Camogie Sponsorship Campaign Liberty Insurance  
RMG [DDFH&B Group] The Gathering Ireland 2013 Fáilte Ireland  
Smartest Integrated Campaign
Agency Campaign Name Client  
Target McConnells GUINNESSPlus Diageo Ireland  
RMG [DDFH&B Group] The Gathering Ireland 2013 Fáilte Ireland  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  

Back to Winners Menu


Intelligence Awards

Smartest Acquisition Strategy
Agency Campaign Name Client  
Javelin Direct The Chameleon BT Ireland  
Javelin Direct & Ican Dear 30 year old me Zurich Life Assurance plc  
Smartest Retention and Winback Strategy
Agency Campaign Name Client  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
DMCM Zero has never been so valuable! Skoda Finance  
DMCM The White Sheep of Car Finance Volkswagen Bank  
Cawley Nea Annual Energy Usage Statement Electric Ireland  
Smartest New Product Development Strategy
Agency Campaign Name Client  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
Ignition – integrated ideas people Snickers Workwear The Gloves are Off! Hultafors Group Ireland – Snickers Workwear  
Chemistry LowLow Snack Pack Kerry Foods  
Smartest Relationship Management Strategy
Agency Campaign Name Client  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
  SMART SEAT CRM SEAT Ireland  
Acorn We’re more than just home 123.ie  
Smartest Data Strategy
Agency Campaign Name Client  
Javelin Direct The Chameleon BT Ireland  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
Ignition – integrated ideas people Emergency Cheer-Me Up Choccie! Hultafors Group Ireland – Snickers Workwear  
Smartest Loyalty Strategy
Agency Campaign Name Client  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
Ignition – integrated ideas people SuperValu Real Rewards "We Believe in Value" Musgrave Retail Partners Ireland – SuperValu  

Back to Winners Menu


Special Business Awards

Smartest First Time Use
Agency Campaign Name Client  
Javelin Direct Good Company Fallon & Byrne  
DMCM Calculate your savings Origina  
Goosebump [DDFH&B Group] Mymilkman.ie Customer Recruitment Campaign Glanbia Consumer Foods  
Smartest Low Budget Campaign
Agency Campaign Name Client  
DMCM Unlock the Potential    
Javelin Direct Good Company Fallon & Byrne  
Ignition – integrated ideas people Emergency Cheer-Me Up Choccie! Hultafors Group Ireland – Snickers Workwear  
Smartest Use of Admailer.ie
Agency Campaign Name Client  
Horgan PR & Marketing Fort Motors B2B event Fort Motor Group  
  Bryan S Ryan, Galway Bryan S Ryan   
  Snap Naas Road – Responsive Websites Snap  
Overall Smartest Business
Agency Campaign Name Client  
Javelin Direct Good Company Fallon & Byrne  

Back to Winners Menu


Innovation Awards

Smartest Technology Innovation In Marketing
Agency Campaign Name Client  
IPC Digital Media Interactive Lift and Learn Unit Tesco Merrion Centre  
Radical CoreMo – The World’s first internet powered moustache  Core Media  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  
Smartest Copywriting
Agency Campaign Name Client  
Javelin Direct The Chameleon BT Ireland  
Acorn Hide the Silverware – the McGargles are coming!  Rye River Brewing Company  
Target McConnells GUINNESSPlus Diageo Ireland  
Smartest Art Direction
Agency Campaign Name Client  
RMG [DDFH&B Group] Home Holidays 2013 Campaign Fáilte Ireland Home Holidays  
Javelin Direct The Chameleon BT Ireland  
RMG [DDFH&B Group] Electric Acquisition Campaign Bord Gáis Energy  
Smartest Agency Self Promotion
Agency Campaign Name Client  
DMCM Unlock the Potential    
Persuasion Republic A Tenor For Christmas    

Back to Winners Menu


Cross Category Awards

An Post Student Marketing Campaign of the Year
College Campaign Name    
Eoin Cahill "The Rewarded"    
Supplier of the Year
       
RR Donnelley  
Smartest Marketing Team of the Year
       
Topaz Energy Ltd.  
Agency of The Year
       
Target McConnells  
Grand Prix (Black Fox)
Agency Campaign Name Client  
Chilli Pepper Marketing & Target McConnells PLAY or PARK – The Loyalty Game Topaz Energy Ltd.  

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EVENTS

The Best of Irish Breakfast is the ideal opportunity to get together with some of the smartest marketers in business and get the insider view on what it takes to create Ireland’s smartest marketing campaigns.





Breakfast Briefings

Gala Awards Night



MEET THE JUDGES

We’re celebrating what is smart, bold and effective in marketing today with the An Post Smart
Marketing Awards 2014. And who better to judge what’s smart in business than some of the smartest minds in business?
So, let’s meet the judges.



Paul Cooke

Danny McCoy

Amie Peters

Michael Carey

Rhona Holland

Sinéad McAleese

Alan Cox

Geraldine O’Neill

Paul Candon

Brian Twomey

Kay Price




TIPS

How to write a winning entry

Why you should enter



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ENTRY FOR THE AN POST SMART MARKETING AWARDS 2014 HAS NOW CLOSED

Book your tickets now for the Awards Gala Night, Thursday 1st May. Come and celebrate smart wins with your clients and colleagues.



Book Now >





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