Smart Wins

By out smarting our rivals, we get ahead.
By out thinking our competition, we make gains.
By using clever tactics, we bring great business rewards.
Because, smart wins.


Book Now > View the shortlist >


Countdown to the Awards Gala Night: Thursday 1st May.

Days: , Hours: , Minutes: to go.


CELEBRATING SMART

Smart businesses, brands and agencies use direct marketing, because it’s smart marketing. We’re celebrating smart
at the An Post Smart Marketing Awards 2014 with campaigns that are impactful, insightful, intelligent and innovative.
Meanwhile, in the run up to the Awards Gala Night, we’re shining a light on smart with our
high profile breakfast speakers and our must-not-miss workshops.



Important Dates



SHORTLIST

The An Post Smart Marketing Awards 2014 are about showcasing bold thinking, championing customer insights,
and celebrating outstanding results. Want to print the shortlist? Download a PDF

Industry Impact Awards
Media Strategy Impact Awards
Intelligence Awards
Special Business Awards
Innovation Awards
Cross Category Awards

Industry Impact Awards

Smartest Automotive
Agency Campaign Name Client
Publicis D Carculator Renault
DMCM We’ve built something very special SEAT Ireland
DMCM Your Ticket To Space SEAT Ireland
DMCM Fast4ward SEAT Ireland
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Smartest Fundraising / Not For Profit
Agency Campaign Name Client
  The brutal truth…… Barnardos Ireland
  Barnardos Donor Engagement Programme Barnardos Ireland
Acorn Daddy, My Legs Are Too Tired…… Focus Ireland
Acorn A Broken Christmas Women’s Aid
Acorn Just a Little Extra Gorta
Smartest Financial Service
Agency Campaign Name Client
Dragon Ltd. Because 20% on is 100% off Bank of Ireland
  Dear 30 year old me Zurich Life Assurance plc
DMCM Keep This Under Wraps SEAT Finance
DMCM Zero has never been so valuable! Skoda Finance
DMCM The White Sheep of Car Finance Volkswagen Bank
Smartest FMCG
Agency Campaign Name Client
Havas Jacob’s J-Os Valeo Foods
RothcoSocial+ Heineken Cup – ‘Get in the Game’ Heineken Ireland
RothcoSocial+ Bring the Talk Home Unilever Ireland
InSight Marketing MiWadi MiBook Britvic Ireland
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Smartest Communications / Utilities
Agency Campaign Name Client
RRD Creative O2 Freedom Telefónica O2 Ireland
RMG [DDFH&B Group] Electric Acquisition Campaign Bord Gáis Energy
Acorn Unlock a better deal for your home PhoneWatch
Acorn Pitch the Misses Activ8
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Smartest Retail
Agency Campaign Name Client
Púca Arnotts’ Countdown to Christmas Arnotts
RRD Creative O2 Freedom Telefónica O2 Ireland
Ignition – integrated ideas people SuperValu Real Rewards
"We Believe in Value"
Musgrave Retail Partners Ireland – SuperValu
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Smartest Travel, Entertainment, Tourism or Sport
Agency Campaign Name Client
RRD Creative Waterford Crystal / Wedgewood Visitor Centre Campaign WWRD [Waterford, Wedgewood, Royal Doulton, Royal Albert ]
Target McConnells GAA – Nothing Beats Being There 2013 GAA
RMG [DDFH&B Group] Eircom Experience More Eircom Ltd.
RMG [DDFH&B Group] The Gathering Ireland 2013 Fáilte Ireland
Acorn Exclusively Yours Tattersalls Country House
SPARK Marketing Riverfest 2013 Limerick Communications Office
Smartest International
Agency Campaign Name Client
Image Now Heartbeat of Home Global Auditions Campaign Riverdream Production (Riverdance)
REACT Studios The 5 Star Advantage AXA Life Invest
Chemistry LowLow International Expansion Kerry Foods
In the Company of Huskies Fáilte Ireland – Dublin Now Pilot Project Fáilte Ireland
Smartest B2B
Agency Campaign Name Client
Horizon Digital Print Horizon Halloween Promotion Horizon Digital Print
DMCM Will you see the potential? Service Matters
DMCM Build Winning Connections IBEC/ISA
Javelin Direct The Chameleon BT Ireland
  Sponsor for a Day Bank of Ireland
Smartest B2C
Agency Campaign Name Client
Mediaworks #eurosaverLIVE McDonald’s Ireland
Acorn Unlock a better deal for your home PhoneWatch
Ignition – integrated ideas people Snickers Workwear The Gloves are Off! Hultafors Group Ireland – Snickers Workwear
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Goosebump (DDFH&B Group) Mymilkman.ie Customer Recruitment Campaign Glanbia Consumer Foods

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Media Strategy Impact Awards

Smartest Direct Mail (Low Volume)
Agency Campaign Name Client
Horizon Digital Print Horizon Halloween Promotion Horizon Digital Print
DMCM Unlock the Potential DMCM
RMG [DDFH&B Group] Bord Gáis Energy Rewards Programme Bord Gáis Energy
Ignition – integrated ideas people Emergency Cheer-Me-Up Choccie! Hultafors Group Ireland – Snickers Workwear
DMCM Time to Choose! Neopost Ireland
Smartest Direct Mail (High Volume)
Agency Campaign Name Client
DMCM We’ve built something very special SEAT Ireland
RMG [DDFH&B Group] Electric Acquisition Campaign Bord Gáis Energy
Acorn Pitch the Misses Activ8
Acorn Tailored just for you 123.ie
DMCM The White Sheep of Car Finance Volkswagen Bank
Smartest Door Drop
Agency Campaign Name Client
Acorn Raising the Bar! 123.ie
DMCM Meeting in progress/expect a visitor Energia
RMG [DDFH&B Group] Electric Acquisition Campaign Bord Gáis Energy
RMG [DDFH&B Group] The Gathering Ireland 2013 Fáilte Ireland
Acorn Profile, Target & Test PhoneWatch
Smartest Publication
Agency Campaign Name Client
RMG [DDFH&B Group] AT HOME Bord Gáis Energy
Target McConnells IAPI Census Report 2013 Institute of Advertising Practitioners
Smartest Advertising
Agency Campaign Name Client
REACT Studios Smart Living The KAL Group
Dragon Ltd. Because 20% on is 100% off Bank of Ireland
  Dear 30 year old me Zurich Life Assurance plc
Target McConnells GUINNESSPlus Diageo Ireland
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Smartest Email Marketing
Agency Campaign Name Client
In the Company of Huskies Liberty Links Liberty Insurance
RRD Creative O2 Freedom Telefónica O2 Ireland
Acorn We wish you a Twitter Christmas Twitter
Target McConnells Guinness Storehouse – Ambassador Programme Guinness Storehouse
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Smartest Mobile Marketing
Agency Campaign Name Client
Starcom / CKSK Coors Light – The Great Rocky Mountain Game Heineken Ireland (Coors Light)
Target McConnells GUINNESSPlus Diageo Ireland
Smartest Social Media / Viral Marketing
Agency Campaign Name Client
  Alltech Equine Heroes Alltech Ireland
Chemistry LowLow Adland Gal Kerry Foods
In the Company of Huskies Arthur Guinness Projects Diageo Ireland
RMG [DDFH&B Group] The Gathering Ireland 2013 Fáilte Ireland
Javelin Direct The "Mood of the Nation" post November 24 Toyota Ireland
Smartest Ecommerce
Agency Campaign Name Client
Mammoth "The Smartest Way to Pay"
Bank of Ireland Credit Cards
Bank of Ireland
  If you don’t have a mobile strategy, you don’t have a future strategy! 123.ie
Smartest Website / Platform
Agency Campaign Name Client
Publicis D Carculator Renault
RMG [DDFH&B Group] The Gathering Ireland 2013 Fáilte Ireland
Acorn Exclusively Yours Tattersalls Country House
Ignition – integrated ideas people Before anything gets hammered, screwed or laid, what’ll you wear for protection? Hultafors Group Ireland – Snickers Workwear
Goosebump (DDFH&B Group) Liberty Insurance GAA & Camogie Sponsorship Campaign Liberty Insurance
Smartest Integrated Campaign
Agency Campaign Name Client
Publicis D Carculator Renault
RMG [DDFH&B Group] Electric Acquisition Campaign Bord Gáis Energy
RMG [DDFH&B Group] The Gathering Ireland 2013 Fáilte Ireland
Target McConnells GUINNESSPlus Diageo Ireland
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.

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Intelligence Awards

Smartest Acquisition Strategy
Agency Campaign Name Client
Dragon Ltd. Because 20% on is 100% off Bank of Ireland
  Dear 30 year old me Zurich Life Assurance plc
Target McConnells GUINNESSPlus Diageo Ireland
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Javelin Direct The Chameleon BT Ireland
Smartest Retention and Winback Strategy
Agency Campaign Name Client
Cawley Nea Annual Energy Usage Statement Electric Ireland
Acorn Doing More with Less! 123.ie
DMCM Zero has never been so valuable! Skoda Finance
DMCM The White Sheep of Car Finance Volkswagen Bank
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Goosebump (DDFH&B Group) Mymilkman.ie Customer Recruitment Campaign Glanbia Consumer Foods
Smartest New Product Development Strategy
Agency Campaign Name Client
Chemistry LowLow Snack Pack Kerry Foods
Acorn Tailored just for you 123.ie
Acorn Hide the Silverware – the McGargles are coming!  Rye River Brewing Company
Ignition – integrated ideas people Snickers Workwear The Gloves are Off! Hultafors Group Ireland – Snickers Workwear
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Smartest Relationship Management Strategy
Agency Campaign Name Client
  Barnardos Donor Engagement Programme Barnardos Ireland
  SMART SEAT CRM SEAT Ireland
Acorn We’re more than just home 123.ie
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Smartest Data Strategy
Agency Campaign Name Client
Acorn Profile, Target & Test PhoneWatch
Ignition – integrated ideas people Snickers Workwear The Gloves are Off! Hultafors Group Ireland – Snickers Workwear
Ignition – integrated ideas people Emergency Cheer-Me Up Choccie! Hultafors Group Ireland – Snickers Workwear
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Javelin Direct The Chameleon BT Ireland
Smartest Loyalty Strategy
Agency Campaign Name Client
Ignition – integrated ideas people SuperValu Real Rewards
"We Believe in Value"
Musgrave Retail Partners Ireland – SuperValu
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.

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Special Business Awards

Smartest First Time Use
Agency Campaign Name Client
DMCM Will you see the potential? Service Matters
DMCM Calculate your savings Origina
DMCM Build Winning Connections IBEC/ISA
Javelin Direct Good Company Fallon & Byrne
Goosebump (DDFH&B Group) Mymilkman.ie Customer Recruitment Campaign Glanbia Consumer Foods
Smartest Low Budget Campaign
Agency Campaign Name Client
DMCM Unlock the Potential DMCM
Ignition – integrated ideas people Dr Livingstone I Presume? Ignition – integrated ideas people
Ignition – integrated ideas people Emergency Cheer-Me Up Choccie! Hultafors Group Ireland – Snickers Workwear
Forza Direct Marketing Unity From Diversity Newsweaver
Javelin Direct Good Company Fallon & Byrne
Smartest Use of Admailer.ie
Agency Campaign Name Client
Horgan PR & Marketing Fort Motors B2B event Fort Motor Group
  Snap Naas Road – Responsive Websites Snap
  Bryan S Ryan, Galway Bryan S Ryan 
Overall Smartest Business
Agency Campaign Name Client
Will be revealed on the night

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Innovation Awards

Smartest Technology Innovation In Marketing
Agency Campaign Name Client
  Interactive Lift and Learn Unit IPC Digital Media
Radical CoreMo – The World’s first internet powered moustache  Core Media
Púca Arnotts’ Countdown to Christmas Arnotts
Starcom / CKSK Coors Light – The Great Rocky Mountain Game Heineken Ireland (Coors Light)
Chilli Pepper Marketing
& Target McConnells
PLAY or PARK – The Loyalty Game Topaz Energy Ltd.
Smartest Copywriting
Agency Campaign Name Client
Chemistry Adland Gal Kerry Foods
Acorn Hide the Silverware – the McGargles are coming!  Rye River Brewing Company
Acorn How are your reflexes? LogMeIn
Target McConnells GUINNESSPlus Diageo Ireland
Javelin Direct The Chameleon BT Ireland
Smartest Art Direction
Agency Campaign Name Client
Horizon Digital Print Horizon Halloween Promotion Horizon Digital Print
RMG [DDFH&B Group] Home Holidays 2013 Campaign Fáilte Ireland Home Holidays
RMG [DDFH&B Group] Electric Acquisition Campaign Bord Gáis Energy
Target McConnells GUINNESSPlus Diageo Ireland
Javelin Direct The Chameleon BT Ireland
Smartest Agency Self Promotion
Agency Campaign Name Client
Persuasion Republic A Tenor For Christmas  
DMCM Unlock the Potential  
Ignition – integrated ideas people Dr Livingstone I Presume?  
SPARK Marketing Valentine’s Prospecting Mailing ‘We’re sweet on you’  

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Cross Category Awards

An Post Student Marketing Campaign of the Year
College Campaign Name Client
Will be revealed on the night
Supplier of the Year
Agency Campaign Name Client
Will be revealed on the night
Smartest Marketing Team of the Year
Agency Campaign Name Client
Will be revealed on the night
Agency of The Year
Agency Campaign Name Client
Will be revealed on the night
Grand Prix (Black Fox)
Agency Campaign Name Client
Will be revealed on the night

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EVENTS

This is where you’ll find all the most up to date information on our awards programme, including
our illuminating breakfast briefings, our interactive workshops, and the Awards Gala Night itself.





Breakfast Briefings

Gala Awards Night



MEET THE JUDGES

We’re celebrating what is smart, bold and effective in marketing today with the An Post Smart
Marketing Awards 2014. And who better to judge what’s smart in business than some of the smartest minds in business?
So, let’s meet the judges.



Paul Cooke

Danny McCoy

Amie Peters

Michael Carey

Rhona Holland

Sinéad McAleese

Alan Cox

Geraldine O’Neill

Paul Candon

Brian Twomey

Kay Price




TIPS

How to write a winning entry

Why you should enter



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ENTRY FOR THE AN POST SMART MARKETING AWARDS 2014 HAS NOW CLOSED

Book your tickets now for the Awards Gala Night, Thursday 1st May. Come and celebrate smart wins with your clients and colleagues.



Book Now >





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