• Industry Impact Awards

    Smartest projects and campaigns in the market

    • B2B
      • Agency
        Campaign Name
        Client
        Publicis D
        Sky MDU Project
        Sky
        n/a
        How we brought a piece of Silicon Valley to Ireland
        Bank of Ireland Corporate & Treasury
        Javelin
        Zen and the Art of Recruitment
        Indeed.com
        Javelin
        One of Several Things we would like to throw at you!
        Javelin
        Publicis Dublin
        Bord Gáis Energy '10 for 10'
        Bord Gáis Energy
    • Automotive
      • Agency
        Campaign Name
        Client
        Gecko
        Amarok VIP Launch
        Volkswagen Commercial
        Javelin
        The Hybrid revolution. How Toyota are "Built for a Better World"
        Toyota
        DMCM
        This Turns Up A Gear
        SEAT Ireland
        DMCM
        Your VIP Fast Pass
        SEAT Ireland
    • Fundraising / Not for Profit
      • Agency
        Campaign Name
        Client
        N/A
        Bring Care and Comfort this Christmas
        Irish Cancer Society
        N/A
        East Pokot Drought Appeal
        Bóthar
        N/A
        Crisis at Christmas Campaign 2016
        Irish Red Cross
        Ask Direct
        Crumlin Memories
        CMRF Crumlin
    • Financial Services
      • Agency
        Campaign Name
        Client
        DMCM
        Spend Zero Because We've Got You Covered
        Volkswagen Bank
        N/A
        How we brought a piece of Silicon Valley to Ireland
        Bank of Ireland Corporate & Treasury
        DMCM
        Zero Reasons NOT to Own A Skoda
        Volkswagen Bank
        N/A
        Making it Sticky
        123.ie
        Ignition - Integrated Ideas People
        Vhi Screening Be good to yourself…Be good for your health
        Vhi Healthcare
    • FMCG / Retail
      • Agency
        Campaign Name
        Client
        Goosebump
        Mooju - Banana on the Loose
        Glanbia
        Ignition - Integrated Ideas People
        Benecol A little push to help you lower your cholesterol
        Musgrave Retail Partners Ireland (MRPI)
        Ignition - Integrated Ideas People
        SuperValu Christmas Customer Loyalty Rewarded..
        Musgrave Retail Partners Ireland (MRPI)
        DDFH&B
        EuroMillions 'An Island for Ireland' #ShareTheDream
        The National Lottery Ireland
        DDFH&B
        Money Multiplier #LegendBoy
        The National Lottery Ireland
    • Travel, Entertainment, Tourism & Sport
      • Agency
        Campaign Name
        Client
        Publicis D
        Go Further at a Maldron Hotel, Autumn Campaign 2016
        Maldron Hotel
        Publicis Dublin
        Student! Go See the Folks!
        Iarnród Éireann
        Publicis D
        Hotel perfection isn't just a fairytale
        Dalata Hotel Group (Clayton Hotels)
        Fuller Marketing
        Ice Cold In Cork!
        Cool Running Events
    • B2C
      • Agency
        Campaign Name
        Client
        Goosebump
        MyMilkman.ie Customer Communications
        Glanbia
        DMCM
        The Ordinary Made Extraordinary
        SEAT Ireland
        Ignition - Integrated Ideas People
        Vhi MultiTrip… Your Passport to Peace of Mind
        Vhi Healthcare
        Ignition - Integrated Ideas People
        Vhi Screening Be good to yourself…Be good for your health
        Vhi Healthcare
        Ignition - Integrated Ideas People
        SuperValu Christmas Customer Loyalty Rewarded..
        Musgrave Retail Partners Ireland (MRPI)
    • Communications Operators / Utilities
      • Agency
        Campaign Name
        Client
        Publicis Dublin
        Owl Face Switch Campaign
        Bord Gáis Energy
        Publicis Dublin
        Bord Gáis Energy '10 for 10'
        Bord Gáis Energy
        Custodian Consultancy
        Energetically Sweet (LVMD/ Gas Acquisition Project)
        Energia
  • Media Strategy Impact Awards

    Smartest use of channels and technologies

    • Targeted Integrated Campaign
      • Agency
        Campaign Name
        Client
        Mediaworks
        Making a Big Deal out of Gen Z
        McDonald's Restaurants of Ireland
        Dynamo
        Setting Sport Free
        eir
        Runway Marketing
        Bulmers 1 in 10 on Us
        C & C Gleeson
        Javelin
        The Hybrid revolution. How Toyota are "Built for a Better World"
        Toyota
        N/A
        Making it Sticky
        123.ie
    • Digital Marketing Campaign
      • Agency
        Campaign Name
        Client
        Starcom, DDFH&B
        Money Multiplier #LegendBoy
        The National Lottery Ireland
        Target McConnells
        An Post - GPO: Witness History
        An Post
        ICAN
        Keep Going
        Permanent TSB
        Goosebump
        Mooju - Banana on the Loose
        Glanbia
        N/A
        SPAR Team of Gary Breens
        SPAR Ireland
    • Acquisition / Win-back Strategy
      • Agency
        Campaign Name
        Client
        Custodian Consultancy
        Energetically Sweet (LVMD/ Gas Acquisition Project)
        Energia
        Rothco
        Tesco Christmas 2016
        Tesco Ireland
        Ignition - Integrated Ideas People
        Benecol A little push to help you lower your cholesterol
        Musgrave Retail Partners Ireland (MRPI)
        Ignition - Integrated Ideas People
        SuperValu Christmas Customer Loyalty Rewarded..
        Musgrave Retail Partners Ireland (MRPI)
        Mediaworks
        Making a Big Deal out of Gen Z
        McDonald's Restaurants of Ireland
    • Retention / Loyalty Strategy
      • Agency
        Campaign Name
        Client
        Publicis D
        Vhi Pre-Renewal Campaign
        Vhi Healthcare
        Rothco
        Tesco Christmas 2016
        Tesco Ireland
        Javelin
        The Hybrid revolution. How Toyota are "Built for a Better World"
        Toyota
        N/A
        NEW Real Rewards
        SuperValu
        N/A
        Customer Re-brand
        Irish Life Health
    • Direct Mail (Low Volume)
      • Agency
        Campaign Name
        Client
        DMCM
        The Ordinary Made Extraordinary
        SEAT Ireland
        Custodian Consultancy
        Energetically Sweet (LVMD/ Gas Acquisition Project)
        Energia
        Mediaworks
        Making a Big Deal out of Gen Z
        McDonald's Restaurants of Ireland
        Publicis D
        Sky MDU Project
        Sky
        Gecko
        Amarok VIP Launch
        Volkswagen Commercial Vehicles Ireland
    • Direct Mail (High Volume)
      • Agency
        Campaign Name
        Client
        R R Donnelley
        LauraLynn Christmas Appeal
        LauraLynn - Ireland's Children's Hospice
        DMCM
        Your VIP Fast Pass
        SEAT Ireland
        Persuasion Republic
        The best Christmas gift imaginable - a secure family home
        Threshold
        Dynamo
        Setting Sport Free
        eir
        Ignition - Integrated Ideas People
        SuperValu Christmas Customer Loyalty Rewarded..
        Musgrave Retail Partners Ireland (MRPI)
    • Smartest Use of Data
      • Agency
        Campaign Name
        Client
        iProspect
        Bank of Ireland - 'Propensity Beats Machine Learning'
        Bank of Ireland
        Ignition - Integrated Ideas People
        SuperValu Christmas Customer Loyalty Rewarded..
        Musgrave Retail Partners Ireland (MRPI)
        Ignition - Integrated Ideas People
        Benecol A little push to help you lower your cholesterol
        Musgrave Retail Partners Ireland (MRPI)
        Mediaworks
        Making a Big Deal out of Gen Z
        McDonald's Restaurants of Ireland
        Dynamo
        A Game of Two Halves
        eir
    • Advertising
      • Agency
        Campaign Name
        Client
        Javelin
        The Hybrid revolution. How Toyota are "Built for a Better World"
        Toyota
        Rothco
        Tesco Christmas 2016
        Tesco Ireland
        Starcom
        EuroMillions 'An Island for Ireland' #ShareTheDream
        The National Lottery Ireland
        Zenith Optimedia
        The power and impact of a simple thank you.
        ALONE
        Starcom
        Heineken Rugby Club. Where Rugby Meets The World
        Heineken Ireland
    • Door Drop
      • Agency
        Campaign Name
        Client
        The Smart Group Consulting
        "What's under your duvet"
        Photo-Me Ireland
        N/A
        Cracked Wall
        123.ie
        N/A
        Testing the Nation
        Hidden Hearing
        CMS Marketing
        The Late Late Show Postal Competition
        An Post
    • Smartest Website / Platform
      • Agency
        Campaign Name
        Client
        IPC Digital Media
        Aer Lingus Smart Canvas
        Aer Lingus
        N/A
        How we brought a piece of Silicon Valley to Ireland
        Bank of Ireland Corporate & Treasury
        N/A
        Lottery.ie - The Fastest Growing Lottery in Europe
        The National Lottery Ireland
    • Smartest eCommerce / Online Retail Platform
      • Agency
        Campaign Name
        Client
        N/A
        Lottery.ie - The Fastest Growing Lottery in Europe
        The National Lottery Ireland
    • Technology / Innovation
      • Agency
        Campaign Name
        Client
        Target McConnells
        Admailer.ie
        Post Media
        Group M
        Ribena: Pioneering Mobile Geo-Location
        LRSuntory
        Target McConnells
        An Post - GPO: Witness History
        An Post
    • Stand Out Small Business
      • Agency
        Campaign Name
        Client
        Javelin
        One of Several Things we would like to throw at you!
        Javelin
        Ignition - Integrated Ideas People
        esccu A Credit Union you can bank on…
        E-Services & Communications Credit Union (esccu)
        N/A
        Perfect Picnic & Keogh Rizo
        Keogh's Crisps
        Goosebump
        This Is
        Goosebump
    • Admailer.ie
      • Agency
        Campaign Name
        Client
        N/A
        The Sunday Business Post Direct Home Delivery Campaign
        Admailer.ie
        N/A
        Our biggest family member designed for your smallest!
        SEAT Ireland
        N/A
        Free one day gym pass
        FLYEfit
        The Smart Group Consulting
        Leave your laundry day to us
        Photo-Me Ireland
    • Low Budget Campaign
      • Agency
        Campaign Name
        Client
        Ignition - Integrated Ideas People
        Brand Opportunities .. Bright Ideas & Increased Sales
        Musgrave Retail Partners Ireland (MRPI)
        R R Donnelley
        CARI - Banish the Ghost of Christmas past
        CARI
        Javelin
        One of Several Things we would like to throw at you!
        Javelin
        Ignition - Integrated Ideas People
        Happy Halloween from esccu. Loans for Life, Service for the Living
        E-Services & Communications Credit Union (esccu)
        Ignition - Integrated Ideas People
        Benecol A little push to help you lower your cholesterol
        Musgrave Retail Partners Ireland (MRPI)
  • Craft Awards

    Marketing campaigns that demonstrate outstanding art direction, copy, originality and creativity

    • Art Direction
      • Agency
        Campaign Name
        Client
        DDFH&B
        EuroMillions 'An Island for Ireland' #ShareTheDream
        The National Lottery Ireland
        Goosebump
        This Is
        Goosebump
        Goosebump
        Get In Session
        Glanbia
        Javelin
        The Hybrid revolution. How Toyota are "Built for a Better World"
        Toyota
    • Copywriting
      • Agency
        Campaign Name
        Client
        N/A
        East Pokot Drought Appeal
        Bóthar
        DDFH&B
        Money Multiplier #LegendBoy
        The National Lottery Ireland
        Javelin
        The Hybrid revolution. How Toyota are "Built for a Better World"
        Toyota
        Ignition - Integrated Ideas People
        Vhi MultiTrip… Your Passport to Peace of Mind
        Vhi Healthcare
        Javelin
        Zen and the Art of Recruitment
        Indeed.com
  • Cross Category Awards

    Smartest overall