#TheSmarts
Ireland's most impactful, insightful, intelligent and innovative marketing campaigns were celebrated at theΒ An Post Smart Marketing Awards 2017.
The prestigious gala night at the InterContinental Dublin was hosted by well known TV and Radio presenters Dermot Whelan and Kathryn Thomas.
78 Awards were presented. To view the 2017 winners visit the link below.
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#TheSmarts
Ireland's most impactful, insightful, intelligent and innovative marketing campaigns were celebrated at theΒ An Post Smart Marketing Awards 2017.
Winners List
The prestigious gala night at the InterContinental Dublin was hosted by well known TV and Radio presenters Dermot Whelan and Kathryn Thomas.
78 Awards were presented. To view the 2017 winners visit the link below.
Highlights
#TheSmarts
Congratulations to all of our wonderful winners of the Smart Marketing Awards, check out the full list:β¦ https://t.co/cwfGkHoK1L
Well done to @Rothco & @BOIcorporate on taking home the big prizes. Look after the #foxesπΈ#thesmarts @PostMedia_Irl @NTBusinessTech
And that's a wrap. Huge congratulations to all the winners at #TheSmarts!
And The Black Fox goes to @BOIcorporate Congratulations guys, well deserved!!! #TheSmarts https://t.co/fC5xmEpLI1
And it's a gold! Winner of Best Copywriting Campaign for Money Multiplier #LegendBoy w/ @NationalLottery! @PostMedia_Irl #TheSmarts #Legend
Well done sister @publicisdublin @MaldronHotels: Go further at a Maldron Hotel #magicdoor .:. @PostMedia_Irl⦠https://t.co/acBSUrvWLP
Time to announce the Grand Prix award. Who will win the elusive Black Fox? #TheSmarts
Delighted to have won Gold #TheSmarts Marketing Awards tonight for our #BuiltForABetterWorld brand Campaign. https://t.co/yU6F2p8Gj2
GOLD art direction #thisis #TheSmarts yessssss!!
#thesmarts Bank of Ireland Corporate & Treasury wins Campaign of the Year
The Student Marketing Campaign of the year goes to Gary P Delaney. Well done! #TheSmarts https://t.co/uzJlnYqB3T
Congrats to @goosebumpers on their gold award for art direction at #thesmarts ππ
#thesmarts @SEAT_cars_IRL wins Marketing Team of the Year
Congratulations to @ddfhb and @NationalLottery on winning the Craft Award for Copywriting. #TheSmarts https://t.co/K8yM9IcRyl
We're bringing home the bacon !!! #thesmarts @PostMedia_Irl #proud #Hattrick https://t.co/4aPa9QKnfz
#thesmarts Gary Delaney @DublinCityUni wins Student of The Year
The Craft Award for best Art Direction award goes to @goosebumpers Great job! #TheSmarts https://t.co/wlbqED4Flg
Well done @MaldronHotels @publicisdublin for bronze award: travel, entertainment, tourism & sport #thesmarts⦠https://t.co/cr93hueLUX
Well done to @publicisdublin and @BordGaisEnergy who won Communications Operators/Utilities award at #TheSmarts https://t.co/4HHnLiGave
And our third of the night is a bronze for EuroMillions #ShareTheDream with @NationalLottery in the Best Art Direction category! #TheSmarts
Delighted with this! Silver for our work with @Corkonice at the An Post Smart Marketing Awards #TheSmarts https://t.co/BK5MuD8oEr
.@publicisdublin and @IrishRail win the Travel, Ents, Tourism & Sport category. Well done. #TheSmarts https://t.co/fW1Q3WCNgU
The Smartest FMCG / Retail award goes to @Ignition_Comm and @MusgraveMPlace Well done. #TheSmarts https://t.co/jUi5zA399b
And it's a silver next for ourselves & @NationalLottery for best FMCG/Retail for Money Multiplier #LegendBoy! #TheSmarts @PostMedia_Irl
Congrats @timryankerry and @goosebumpers on a bronze for @MoojuMilk #thesmarts π¦π₯ https://t.co/13iBd8UzmJ
Ok why not we'll have a 3rd in the Financial Services category #TheSmarts @PostMedia_Irl https://t.co/kRlIU5eFsj
Congrats to @BOIcorporate for winning the Financial Services award. #TheSmarts https://t.co/YHEToH3hBY
Well done to @jconroy1977 @BordGaisEnergy and @publicisdublin for a silver in industry impact B2B at the #TheSmarts
.@javelindublin and @toyotaireland win the Automotive award. Well done. #TheSmarts https://t.co/kYyecawkqu
.@DermotTodayFM & @gokathrynthomas having great fun with the guests! #TheSmarts https://t.co/kd13gwMPih
Thanks 4 the RTs @WheelsCouriers @IMJ_Ireland @worldBOX_irl @TargetMcC @GarPBrown @Postvox @elusvleprechaun⦠https://t.co/7aEHXpD4qv
Carlsberg don't do teams but if they did... #TheSmarts postmedia_irl kudos iosullivan1β¦ https://t.co/FsFixEkebS
#TheSmarts an invite to the after party https://t.co/jaqov5axIZ
Thrilled to have won GOLD at the An Post Smart Marketing Awards 2017 with "Energetically Sweet" for Energia⦠https://t.co/4cQk7aMBxO
Congrats to all winners in @PostMedia_Irl #theSmarts Awards.Delighted to be associated w event @DermotTodayFM @gokathrynthomas @SBSTodayfm
Doing our best to act casual!!!! π
#TheSmarts https://t.co/9fPbD7JFPe
Congrats to RRD Gold winners DM low budget for @cari from all @LauraLynnHouse #thesmarts https://t.co/98bk5H3Wdk
Congrats to RRD bronze winners DM High Vol for @LauraLynnHouse Christmas Appeal #thesmarts https://t.co/sgo5AdxQVj
Ribena has won Gold @ the An Post Awards #technology innovation #TheSmarts #AnPost #mindshare https://t.co/Kir6gUwahu
Yippee fantastic win at #thesmarts for super talented @@NationalLottery marketing team. https://t.co/azLbNFzjTQ
Our new shiny fox π¦ for Best Digital Marketing Campaign at #TheSmarts https://t.co/33BaJaQ5Sh
Well done 123..i.e. for smartest door drop #thesmarts https://t.co/eHm2sWeO13
@MarketingFuller @Corkonice @PostMedia_Irl Best of luck tonight!!! #thesmarts @Corkonice @PostMedia_Irl
Well done 123.ie winner of smartest door drop #thesmarts @ InterContinental Dublin https://t.co/J3syPEwQYC
RR Donnelley and @cari_ie win this year's Low Budget Campaign at #TheSmarts. Congrats! #TheSmarts https://t.co/rafoZ6VsvA
And the #TheSmarts Stand Out Small Business award goes to @Ignition_Comm and E-Service Communications & Credit Unio⦠https://t.co/zB89IY8hLx
The Technology / Innovation award goes to @GroupMIreland and @SuntoryLR Congratulations! #TheSmarts https://t.co/9vVLPN38uj
Congratulations to @NationalLottery on winning Smartest Ecommerce Platform. #TheSmarts https://t.co/G6E4qp6a8n
Bring home the gold @CurlyRuth #TheSmarts
.@bankofireland win the Smartest Website / Platform. Congratulations! #TheSmarts https://t.co/3FV5cnRvTO
@NationalLottery take gold for smartest ecommerce/ online retail platform #thesmarts
Congrats to @goosebumpers for a well deserved silver award for stand out small business #thesmarts π₯π¦
Well done to Services and communications credit union on your gold award tonight! #TheSmarts
Looking forward to a great night at the smarts. Best of luck to all #thesmarts https://t.co/eqO6C13PmQ
.@BoysandGirlsLtd and @Ask123ie congrats on winning Smartest Doordrop. #TheSmarts https://t.co/gbcViiMoPD
Well done to @Ignition_Comm and @MusgraveMPlace who won the Smartest Use of Data award #TheSmarts https://t.co/VSyuX99XOC
Well done to DMCM and @SEAT_cars_IRL for picking up the Smartest Direct Mail (high volume) award. #TheSmarts https://t.co/knNJTsHBMx
The Smartest Direct Mail (low volume) award goes to @CustodianTweets and @EnergiaHome Congrats! #TheSmarts https://t.co/VQX8Jy9gGH
Great event - excellent opening speech Fiona Heffernan. #thesmarts https://t.co/0dkqhkIAz4
Great to see a charity winning a silver in the high volume at #TheSmarts. Well done @LauraLynnHouse
Direct mail - low volume.- @SkyIreland MDU project: silver for @publicisdublin #thesmarts @PostMedia_Irl. Well done guys!
Congrats @NationalLottery on the bronze for best digital marketing campaign #thesmarts @PostMedia_Irl
Well done to @Rothco and @TescoIrl on winning best Loyalty Strategy. #TheSmarts https://t.co/duOLOlvnRE
And the winner of Acquisition Strategy goes to @Rothco and @TescoIrl #TheSmarts https://t.co/GAigiAcw2t
Gold for best digital marketing campaign for Witness History at #TheSmarts π @PostMedia_Irl https://t.co/coulhxtKhv
It might be smart to wish everyone at #TheSmarts best of luck tonight. We will be checking in from our own night out/in at #irishbizparty π
Best Digital Marketing Campaign goes to @TargetMcC and @AnPostvox Congratulations! #TheSmarts https://t.co/DWP8B3eSZ9
Great Gold for @TargetMcC digital campaign #TheSmarts @gpowithistory @PostMedia_Irl @shaneoleary1 @Postvox https://t.co/BL4J5KcmOQ
1st gold award of the night goes to @DynamoStudio and @eir for best Targeted Integrated Campaign. #TheSmarts https://t.co/KyfLRMAupM
First award of the night, is a bronze for @NationalLottery Money Multiplier in best digital marketing campaign!β¦ https://t.co/PCtIgkHCzQ
Kicking off the night at the #TheSmarts https://t.co/0mXAbsWPWE
Awards about to kick off @PostMedia_Irl #thesmarts! C'mon @SEAT_cars_IRL #inittowinit https://t.co/fi9CArleyB
National Lottery team ready for a great night at #TheSmarts ! Best of luck to all! πΎ https://t.co/hWyi0uEhPU
And we're off.π€π»π€π»
Good luck everyone π¦π¦
#thesmarts
Fairly buzzing at #thesmarts
We have them all!!! #BedsOnWheels @GarPBrown @WheelsCouriers @PostMedia_Irl @jasonbyrne71 https://t.co/Jgmde1ZQxC⦠https://t.co/Kaxqmx84UJ
Good luck to everyone at #TheSmarts!
From the smartest summer camp in Ireland: https://t.co/WHFnIGOvIG π
Selfie time with @gokathrynthomas #TheSmarts. Either that or we're admiring the light fittings... @PostMedia_Irl https://t.co/vYFyop6EH7
Good luck to all involved tonight #thesmarts https://t.co/aAQnAyxzjI
Fiona Heffernan Head of Post Media at An Post welcoming everyone to what is set to be a fantastic evening!β¦ https://t.co/NU0NRrdJNj
Our MCs @gokathrynthomas & @DermotTodayFM have kicked off the evening #TheSmarts https://t.co/4DzC9FyPlP
Full house tonight with some of the smartest minds in marketing at #TheSmarts https://t.co/lYtO8leYA8
Heffernan, Brown,Mulligan,Lennon #TheSmarts @sundaybusiness @PostMedia_Irl @TargetMcC @BordGaisEnergy Get Smart https://t.co/iiKvumPdzp
Excited about tonight #TheSmarts @PostMedia_irl @claytonhotels @maldronhotels https://t.co/Pwl1FyAe79
Beautiful setting for the smart marketing awards 2017 #TheSmarts https://t.co/7XY7pZsl2B
Fantastic start to #thesmarts thanks to Fiona Heffernan @PostMedia_Irl Great night ahead
Delighted to be at and nominated for this years An Post Smart Marketing Awards! π€π»#TheSmarts @PostMedia_Irl https://t.co/CVNcgUwY4w
All set for the @PostMedia_Irl awards. Fingers crossed! @ClaytonHotels @MaldronHotels #TheSmarts https://t.co/WqCG5vR7Sa
Apparently someone drew the place they wanted 2 send their letter- vs actually writing the address #OnlyInIreland #TheSmarts @PostMedia_Irl
At #TheSmarts with some legends @WheelsCouriers @mattressmick Bernie&Mick beds on wheels @PostMedia_Irl https://t.co/XA6pyOrSM5
Ready for a great night #TheSmarts π₯π₯ https://t.co/U3TCy41RLs
All ready for a great night at the #TheSmarts π₯ https://t.co/hPbKJgIJCW
Yikes...the nerves have set in!!!! @PostMedia_Irl @ThresholdIRE @PersuasionRepub #thesmarts https://t.co/vWKGyZ3vp4
And we're off #thesmarts https://t.co/CC8MPufORl
Darrel enjoying the An Post Smart Marketing Awards #TheSmarts https://t.co/3MOPA1flSg
Delighted we are shortlisted for the loyalty and retention award at the @PostMedia_Irl Awards! Best of luck to everyone! #thesmarts
Looking forward to a night out with the @irishlifehealth marketing girlos for #TheSmarts
Our MCs @gokathrynthomas & @DermotTodayFM are about to welcome everyone to #TheSmarts https://t.co/kMgPx2fu2x
Best of luck to all the amazing charities nominated at @PostMedia_Irl An Post Smart Awards tonight! Keeping everything crossed π€#TheSmarts
Bernie Kinsella, Matress Mick & Gary Brown ready to take their seats #TheSmarts https://t.co/ztqH9So0pw
Best of luck to all at #TheSmarts this evening. Thx again to @PostMedia_Irl for the donations of masks to @PietaHouse ππ
We're here at the @PostMedia_Irl #TheSmarts! Looking forward to a great night! https://t.co/6Gd4BYuIWb
Team of Target McConnells have arrived at #TheSmarts looking forward to a great night! @PostMedia_Irl https://t.co/dGquJXdjOR
Our foxes are in place at @InterConDublin in advance of the Smart Marketing Awards, looking forward to a great nigh⦠https://t.co/1Hm4AvBtDw
Excitement building here in RRD #TheSmarts @PostMedia_Irl hope everyone has a great night #intercontinental hotel
Thanks Kate! Fingers crossed! #TheSmarts https://t.co/cuEFx5LLfA
Nervoussness and excitement for tonight's #TheSmarts @PostMedia_Irl awards. Best of luck to shortlisted
We're really looking forward to the @PostMedia_Irl Smart Marketing Awards tonight! Best of luck to everyone! #TheSmarts
It's a tough call ππ #TheSmarts https://t.co/qROhqUDtyo
It's a tough call ππ #TheSmarts https://t.co/qROhqUDtyo
Sure what else would you be up to of a Wednesday naomsmartin #Ballin #TheSmarts postmedia_irl⦠https://t.co/SxbgPMHiey
Excited for the @PostMedia_Irl awards tonight with our 2 brands nominated! @MaldronHotels @ClaytonHotels #TheSmarts
lilliesdublin: Shout out to all attending An Post Smart Marketing Awards 2017 this evening, have a fantastic night! #TheSmarts
Shout out to all attending An Post Smart Marketing Awards 2017 this evening, have a fantastic night! #TheSmarts
Shout out to Charities nominated for #TheSmarts @PostMedia_Irl tomorrow.Opportunity to share tips on the #CharitychartIrl this evening :)
Congratulations Lads, brilliant as ever #PwC #Accountants #TheSmarts @Sarah_A_Murray https://t.co/NLZVz8Ieb1
Just one more sleep until the An Post Smart Marketing Awards. We will be kicking off at 7pm tomorrow⦠https://t.co/iBZpj4Hhq8
Less than a week to go! #TheSmarts will be hosted by @gokathrynthomas & @DermotTodayFM on 26/04.Full details here: https://t.co/DHtNgh3ACT
Olwyn Horan, Head of Design & Digital @goapplegreen discusses her favourite marketing campaigns of 2016 #TheSmarts https://t.co/uQrN2UsZrq
We have voted & the winner is @Ask123ie, great use of the fox masks πΊ we will send you your β¬150 gift card forβ¦ https://t.co/hpOj1gWLp9
#TheSmarts shortlist has been announced, well done to all π - You can view the full list here:β¦ https://t.co/QaqZZxvxin
πΊSpotted in their den πΊ foxy icanners delirah to be shortlisted for #TheSmarts for our @permanenttsb campaignβ¦ https://t.co/g3U1Femqka
Delighted to be shortlisted in @anpost_irl #thesmarts for our Crumlin Memories campaign for @CMRF_Crumlin
Celebrating @WeAreStarcom and @NationalLottery being shortlisted for the @postmedia_Irl Smart Marketing Awards πβ¦ https://t.co/LiCa1gpLgK
So excited to be shortlisted for @PostMedia_Irl Smart Marketing Awards. HOPEFULLY.....#TheSmarts #custodian https://t.co/FfMHfyynsc
@PostMedia_Irl #TheSmarts safe to say we are heals over head happy with been shortlisted today. https://t.co/z0s1WheckH
Delighted to be shortlisted for 3 An Post Smart Marketing Awards ππΎ Thank you for our special deliveryβ¦ https://t.co/awVKB92RVE
Not a bad day for BGE finished out @AimAwardsie presentation with @curryneil & got nominated for #thesmarts w/ @EllenMackessy @jconroy1977
Well deserved guys π #TheSmarts https://t.co/XaSRqrVBuG
Foxes spotted at Irish Life Health! Delighted to be shortlisted for @PostMedia_Irl Awards #TheSmarts https://t.co/M6kydvrGGq
Congrats @ask_direct , shortlisted for their 'Crumlin Memories' campaign on behalf of @CMRF_Crumlin π #TheSmarts https://t.co/oVrRbtzaXm
Another bunch of happy shortlisters πCongrats @TheSmartGroupIE on being shortlisted for #TheSmarts πππ https://t.co/dLbjQ7CiGB
Creative urban foxes sighted in Kilmainham. Delighted to be shortlisted for our campaign w/ @ThresholdIRE! Thanks⦠https://t.co/HQ5auxXa11
We are delighted to be shortlisted for 3 @PostMedia_Irl Smart Marketing Awards #TheSmarts πΊ https://t.co/WMuN4Q470r
.@Rothco shortlisted for their @TescoIrl Christmas 2016 campaign, well deserved ππ #TheSmarts https://t.co/d5J2eqLgJl
.@SPARIreland shortlisted for their 'SPAR Team of Gary Breens' campaign. Congrats guys π #TheSmarts https://t.co/iPR8laXr9p
Wow! Feelin' foxy in Dynamo after being nominated with @eir for #TheSmarts @PostMedia_Irl https://t.co/TYkr1uG7bP
.@BordGaisEnergy has also made the shortlist, well done guys π #TheSmarts https://t.co/8Q9jmjEAVa
Well done @publicisdublin shortlisted for 5 Smart Marketing Awards βΊοΈ #TheSmarts https://t.co/HmncwJMmkn
Pull the udder one! Delighted to be shortlisted for two awards by @PostMedia_Irl #TheSmarts https://t.co/61sGbELEBi
Thanks a million @PostMedia_Irl delighted to be shortlisted!! Can't wait for the 26th #TheSmarts https://t.co/KrncV8lFWR
Thrilled to be shortlisted by @PostMedia_Irl for two awards! Winning would be the icing on the (cup) cake.β¦ https://t.co/VxEThzwlFZ
Well done @Ask123ie shortlisted for #TheSmarts across 3 categories π good luck on the night π https://t.co/3jC58FgNVK
We are over the moon with our #TheSmarts @PostMedia_Irl nomination! #dab #fox #woo https://t.co/xDk6e8MBvQ
Another very happy bunch of shortlisters, well done @TargetMcC ππ #TheSmarts https://t.co/tADo56AmaT
Congrats @CustodianTweets on being shortlisted for your 'Energetically Sweet' campaign on behalf of @EnergiaHome πβ¦ https://t.co/hk4Or4cSHa
#TheSmarts is now trending in Ireland, ranking 40
A huge congrats to @Ignition_Comm who have been shortlisted for 16 Smart Marketing Awards this year πππ Good luck πβ¦ https://t.co/aXykjwZzap
Congrats @rrdcreative on being shortlisted for the Smart Marketing Awards across 2 categories π #TheSmarts https://t.co/POKbNYIxyq
Delighted to be shortlisted for @PostMedia_Irl Smart Marketing Award! #TheSmarts #AfternoonTea #Foxes https://t.co/fbXWlHxLMI
Congrats @ipcdigitalmedia on being shortlisted for your @AerLingus campaign ππ #TheSmarts https://t.co/DR0MCPgg5V
Delighted to be shortlisted for four awards for McDonald's for the @PostMedia_Irl awards #TheSmarts https://t.co/jyqJxdS92U
A bunch of very happy @goosebumpers shortlisted across 6 categories ππππ#TheSmarts https://t.co/wKWGVyTubI
Thanks @PostMedia_Irl π¦looking forward to our afternoon tea! π°#TheSmarts #SmartMarketingAwards2017 https://t.co/fFn6NB75Bb
@MarkSimpson90 is a real fox in the box! Great to be nominated for #TheSmarts Awards with @goosebumpers &β¦ https://t.co/Xq6Ffrmx34
Another happy group of shortlisters, well done @PersuasionRepub π #TheSmarts https://t.co/Gm1pdX6OOr
Well deserved,enjoy the treats π#TheSmarts https://t.co/NopETaoAQQ
Delighted with our nominations for #TheSmarts for @NationalLottery. Now for cake! https://t.co/rtZIZl8jL7
Congrats @ddfhb on being shortlisted for your @irishlotto campaigns πππ #TheSmarts https://t.co/skdsJsxYnL
Great celebrations in Cork, delighted to be shortlisted-An Post Smart Marketing Awards #TheSmarts @CurlyRuth⦠https://t.co/LeWToGgVFC
Delighted with this result for our friends @Corkonice @CurlyRuth @MarketingFuller @PostMedia_Irl #TheSmarts https://t.co/lVuiTMxR3t
Delighted to announce that @bankofireland have also been shortlisted for their 'Propensity Beats Machine Learning' campaign. #TheSmarts
Well done @DynamoStudio on being shortlisted across 3 catagories for your @eir campaigns π #TheSmarts https://t.co/fYZ31xPgRr
Congratulations @javelindublin on being shortlisted for the Smart Marketing Awards ππ#TheSmarts https://t.co/AFjhPHpWib
Thrilled with this bit of news #TheSmarts https://t.co/yvs7lTdPgq
Smart gets shortlisted, the foxes are on route - good luck everyone π#TheSmarts https://t.co/V2CU9Rz16t
Absolutely thrilled to be shortlisted for the An Post Smart Marketing Awards for our campaign with @Corkonice⦠https://t.co/Pb55IUNKbf
Paul Farrell @VirginMediaIE on why he would go for "quality usable data over quantity every time" https://t.co/Fl1SygmTm1 #TheSmarts
#TheSmarts shortlist will be announced this Thursday! Keep an eye out for a special delivery!! https://t.co/YZPtzcV3yh
Paul Farrell, Vice President of Commercial @VirginMediaIE shares his favourite marketing campaign https://t.co/Fl1SygmTm1 #TheSmarts
Louise Bannon of @DublinAirport one of this year's judges shares her favourite campaign of 2016 #TheSmarts https://t.co/1lGChADJbO
"Using data to inform marketing activities is hugely important" 4 Q's with Louise Bannon @DublinAirport https://t.co/1lGChADJbO #TheSmarts
#TheSmarts will take place in the luxurious @InterConDublin on the 26th April, find out the full event details here https://t.co/YZPtzdcEWR
Olwyn Horan, Head of Design & Digital @goapplegreen discusses her favourite marketing campaigns of 2016 #TheSmarts https://t.co/IKYl1sdK1P
The judging for #TheSmarts has begun, the shortlist will be announced in 10 days ! Good luck π¬ https://t.co/XqAI1ghCZ7
10 days to go until #TheSmarts 2017 shortlist is announced! Keep an eye out for some exciting treats! #Marketing⦠https://t.co/fj9CYCBrRJ
Take a look at the highlights from the 2017 An Post Smart Marketing Awards







































































































