• Industry Impact Awards

    Smartest projects and campaigns in the market

    • B2B
      • Criteria

        Business to business direct marketing campaigns.

        Last Year's Winner
        Agency: Bank of Ireland Corporate & Treasury
        Campaign: How we brought a piece of Silicon Valley to Ireland
        Client: N/A
    • Automotive
      • Criteria

        Direct marketing activities promoting products or services, including, but not limited to, car dealerships, vehicle servicing and leasing companies.

        Last Year's Winner
        Agency: Javelin
        Campaign: The Hybrid revolution. How Toyota are "Built for a Better World"
        Client: Toyota
    • Fundraising / Not for Profit
      • Criteria

        Direct marketing campaigns by registered charities using single or multiple channels.

        Last Year's Winner
        Agency: Bóthar
        Campaign: East Pokot Drought Appeal
        Client: N/A
    • Financial Services
      • Criteria

        Direct marketing campaigns by companies operating in the sector.

        Last Year's Winner
        Agency: Bank of Ireland Corporate & Treasury
        Campaign: How we brought a piece of Silicon Valley to Ireland
        Client: N/A
    • FMCG / Retail
      • Criteria

        Direct marketing campaigns promoting retail of products or services, including branding and marketing of small or large retailers.

        Last Year's Winner
        Agency: Ignition - Integrated Ideas People
        Campaign: Benecol A little push to help you lower your cholesterol
        Client: Musgrave Retail Partners Ireland
    • Travel, Entertainment, Tourism & Sport
      • Criteria

        Direct marketing activities promoting travel operators, service providers, landmarks or leisure pursuits. Corporate, sport or leisure, domestic and international.

        Last Year's Winner
        Agency: Publicis Dublin
        Campaign: Student! Go See The Folks!
        Client: Iarnród Éireann
    • B2C
      • Criteria

        Business to consumer direct marketing campaigns.

        Last Year's Winner
        Agency: DMCM
        Campaign: The Ordinary Made Extraordinary
        Client: SEAT Ireland
    • Communications Operators / Utilities
      • Criteria

        Direct marketing campaigns by communications and utilities providers, promoting services or technology.

        Last Year's Winner
        Agency: Publicis Dublin
        Campaign: Bord Gáis Energy '10 for10'
        Client: Bord Gáis Energy
  • Media Strategy Impact Awards

    Smartest use of channels and technologies

    • Targeted Integrated Campaign
      • Criteria

        Direct marketing campaigns using three or more channels, including one direct marketing channel.

        Last Year's Winner
        Agency: Dynamo
        Campaign: Setting Sport Free
        Client: eir
    • Digital Marketing Campaign
      • Criteria

        Digital campaigns that demonstrate quantifiable results, including one or all of the following – email, online, social.

        Last Year's Winner
        Agency: Target McConnells
        Campaign: An Post - GPO: Witness History
        Client: An Post
    • Acquisition / Win-back Strategy
      • Criteria

        Direct marketing campaigns that resulted in acquisition of new or lapsed customers.

        Last Year's Winner
        Agency: Rothco
        Campaign: Tesco Christmas 2016
        Client: Tesco Ireland
    • Retention / Loyalty Strategy
      • Criteria

        Direct marketing campaigns that can demonstrate contribution to retention of customers, including but not limited to loyalty and CRM programmes.

        Last Year's Winner
        Agency: Rothco
        Campaign: Tesco Christmas 2016
        Client: Tesco Ireland
    • Direct Mail (Low Volume)
      • Criteria

        Direct mail marketing campaigns of less than 2,000 mail items, used in isolation or as part of an integrated campaign.

        Last Year's Winner
        Agency: Custodian Consultancy
        Campaign: Energetically Sweet
        Client: Energia
    • Direct Mail (High Volume)
      • Criteria

        Direct mail marketing campaigns of more than 2,000 mail items, used in isolation or as part of an integrated campaign.

        Last Year's Winner
        Agency: DMCM
        Campaign: Your VIP Fast Pass
        Client: SEAT Ireland
    • Smartest Use of Data
      • Criteria

        Direct marketing campaigns that demonstrate smart use of data, including, but not limited to, targeting, behavioural, personalisation, and insights.

        Last Year's Winner
        Agency: Ignition - Integrated Ideas People
        Campaign: SuperValu Christmas Customer Loyalty Rewarded..
        Client: Musgrave Retail Partners Ireland (MRPI)
    • Advertising
      • Criteria

        Advertising campaigns or activities that demonstrate measurable results using ATL, TTL, BTL or channel mix.

        Last Year's Winner
        Agency: Initiative & Rothco
        Campaign: Tesco Christmas 2016
        Client: Tesco Ireland
    • Door Drop
      • Criteria

        Direct marketing campaigns using flyers or door drops (unaddressed direct mail), promoting products or services in any sector.

        Last Year's Winner
        Agency: 123.ie
        Campaign: Cracked Wall
        Client: N/A
    • Smartest Website / Platform
      • Criteria

        Digital platforms or technologies that can demonstrate acquisition of new customers or new business.

        Last Year's Winner
        Agency: Bank of Ireland Corporate & Treasury
        Campaign: How we brought a piece of Silicon Valley to Ireland
        Client: N/A
    • Smartest eCommerce / Online Retail Platform
      • Criteria

        eCommerce websites that can demonstrate measurable sales of products or services.

        Last Year's Winner
        Agency: The National Lottery Ireland
        Campaign: Lottery.ie - The Fastest Growing Lottery in Europe
        Client: N/A
    • Technology / Innovation
      • Criteria

        New innovations in marketing or product development, launched in 2017, with measurable results.

        Last Year's Winner
        Agency: Group M
        Campaign: Ribena: Pioneering Mobile Geo-Location
        Client: LRSuntory
    • Stand Out Small Business
      • Criteria

        Businesses employing 1 – 49 people delivering strong results through one or more direct marketing campaigns in 2017.

        Last Year's Winner
        Agency: Ignition - Integrated Ideas People
        Campaign: esccu A Credit Union you can bank on…
        Client: E-Services & Communications Credit Union (esccu)
    • Admailer.ie
      • Criteria

        Admailer.ie campaigns run in 2017 with measurable results. This category is free to enter and there is a €2,000 campaign prize for the winner. There is also a free ticket for the Gala Awards night for every shortlisted entry.

        Last Year's Winner
        Agency: SEAT Ireland
        Campaign: Our biggest family member designed for your smallest!
        Client: SEAT Ireland
    • Low Budget Campaign
      • Criteria

        Direct marketing campaigns that demonstrate measurable results with a budget of €5,000 or less.

        Last Year's Winner
        Agency: R R Donnelley
        Campaign: CARI - Banish the Ghost of Christmas past
        Client: N/A
  • Craft Awards

    Marketing campaigns that demonstrate outstanding art direction, copy, originality and creativity

    • Art Direction
      • Criteria

        Marketing campaigns that demonstrate outstanding art direction, originality and creativity, with at least one element of measurable direct marketing – mail or digital.

        Last Year's Winner
        Agency: Goosebump
        Campaign: This Is
        Client: N/A
    • Copywriting
      • Criteria

        Direct marketing campaigns that demonstrate outstanding copywriting, originality and creativity, with at least one element of measurable direct marketing – mail or digital.

        Last Year's Winner
        Agency: DDFH&B
        Campaign: Money Multiplier #LegendBoy
        Client: The National Lottery Ireland
  • Cross Category Awards

    Smartest overall

    • Marketing Team of the Year
      • Criteria

        The direct marketing team that has achieved success by using direct marketing to drive ROI for business. This category is not open to entry. It is judged on the overall work submitted by a marketing team in categories which are open to entry.

        Last Year's Winner
        SEAT Ireland
    • Agency of the Year
      • Criteria

        The agency that has stood out against all campaigns through outstanding application of direct marketing principles and impressive results.

        Last Year's Winner
        Rothco
    • Campaign of the Year (Grand Prix)
      • Criteria

        The campaign which stood out against all campaigns entered through outstanding application of direct marketing principles and impressive results.

        Last Year's Winner
        Agency: Bank of Ireland Corporate & Treasury
        Campaign: How we brought a piece of Silicon Valley to Ireland
        Client: N/A