Fiona Heffernan
Head of Post Media
An Post
Fiona Heffernan
As Head of Post Media at An Post, Fiona is tasked with encouraging Ireland’s marketers and agencies to take advantage of the power of direct mail. Since joining An Post, Fiona has been credited with introducing the much talked about digital marketing tool, Admailer.ie. Passionate about effecting change in business, Fiona advises small start-ups in her spare time.
Neil Dalton
Head of Marketing and Product - SEAT (Volkswagen Group Ireland)
Neil Dalton
An experienced Head of Product & Marketing with a proven record in bringing brands to their maximum potential . Showing strong relationship management and leadership capability with critical understanding of the importance of brand management.
Recently recognised in Business & Finance magazines top 100 Chief Marketing Offers list.
Alina Uí Chaollaí
Marketing Director
Largo Foods
Alina Uí Chaollaí
Alina Uí Chaollaí is Marketing Director at Largo Foods, Ireland’s leading snack food manufacturer and home to an array of brands including Tayto, Hunky Dorys and King. She has 20 years marketing experience having previously worked in a variety of roles at Coca-Cola. Her re-positioning of Tayto with the ‘More than Just a crisp’ campaign won the Brand Campaign Award at the 2016 AIMs and she was a finalist in the 2016 Marketer of the Year awards.
John McGee
Publisher, Irish Marketing Journal & AdWorld.ie
John McGee
John McGee is the publisher of Adworld and IMJ. one of Ireland's leading publishing and events companies, specialising in the marketing, advertising, media and SME sectors. John has over 30 years experience in all areas of the media industry including newspapers, magazines, online as well as broadcasting.
Louise Bannon
Head of Marketing
Dublin Airport
Louise Bannon
Louise Bannon is Head of Marketing at Dublin Airport with responsibility for consumer and B2B/Partner marketing as well as research and planning. She has 20 years’ experience in marketing and product management roles, driving customer-led strategy development and implementation in complex customer service environments.
She has also held senior management roles in eircom (eir) and ESB (Electric Ireland).
She is a first class honours graduate of Trinity College Dublin and holds an MBS from Dublin City University.
James Munnelly
Head of Marketing
Bank of Ireland
Mark Mellett
Head of Fundraising, Irish Cancer Society
Mark Mellett
Mark is Head of Fundraising with the Irish Cancer Society (hence the Mo!). He has over 25 years’ marketing experience spanning Media Sales, Direct Marketing and Advertising Agencies in the UK before moving back to Ireland and to the client side, to work as Direct Marketing Manager with Eircell/Vodafone and then Head of Fundraising and Marketing with Focus Ireland. Mark has been part of teams whose work has won Irish and European Direct Marketing and Fundraising Awards.
Olwyn Horan
Head of Design & Digital
Applegreen
Olwyn Horan
Olwyn is Head of Digital and Design with Applegreen PLC, which has over 217 forecourts throughout its estate in Ireland, UK and the US. Olwyn has been with Applegreen since 2008 and has held various positions within the company including launching Applegreen Rewards, Head of Marketing and along with current position is also Vice Chairman of the Applegreen Charitable Fund which she helped set up in 2009.
Paul Farrell
Vice president of Commercial at Virgin Media Ireland
Paul Farrell
Paul has over 25 years’ experience working in commercial and marketing roles for leading brands such as Verizon, O2, The Irish Times and Davy. He has worked across the US, UK and European roles throughout his career He was made a fellow of the Marketing Institute in 2007 and completed his MBA in the USA in 1998.
Siobhán Lennon
CEO, Sunday Business Post
Siobhán Lennon
Siobhán Lennon is CEO of The Sunday Business Post. She has worked in a number of senior roles in the Irish media industry over the past twenty years. Siobhán was previously Commercial Director of the paper, having come from media agency MEC where she headed up MEC Access. Prior to that she spent 10 years at News International as Head of Sales of The Sunday Times , and subsequently as Group Client Service Director
Leonie Doyle
Director of Marketing, Britvic Ireland
Leonie Doyle
Leonie is the Marketing Director for Britvic Ireland, the number two soft drinks company by volume in Ireland. Prior to joining Britvic she was European Innovation Marketing Manager for Diageo and also Marketing Manager with Unilever. Leonie is a first class honours graduate from Trinity College Dublin and holds an Executive Coaching Diploma from the Irish Management Institute.

